The ability for club management software to integrate with external applications should be an important consideration when choosing club management software. These integrations are becoming common requirements, rather than "nice-to-haves". In fact, there are mini-verticals developing within the fitness industry specializing in software addressing fitness assessment, online scheduling, retention, nutrition, and rewards programs.

It's important that you don't operate these applications independent of the club management software; if you do, you run the risk of data duplication and/or inaccuracy. This translates to inefficiency in your operations, which ultimately reduces your bottom line. Club management software should serve as the centralized hub, or foundation, on which all of these applications "bolt on".

Partnering with a club management provider who has integration capabilities and interfaces with these service providers (in addition to other software that may be specific to your club environment) will only add value to your club management software and ultimately, your business.