Search Reward LoyaltyQ/A ArchivesOctober 2008
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Maria Parrella-Turco Maria has over 16 years of experience in all aspects of health and fitness centers, including conception, business plan development, finance, facility development, management and staff training. As a Senior...more»» Featured Question
Tracking Points? I understand that my members’ points will be deposited into a personal account. How are the points tracked and do I have to do this manually? fitRewards works with your club’s management software so that the banking of points is easy and not done manually! Behaviors such as usage, purchasing, and referring friends are tracked are tracked in your CMS and run as reports. These reports are then easily uploaded into the fitRewards website by your assigned Points Administrator weekly and our system puts those points into each of your members’ personal accounts. fitRewards is compatible with any CMS and as a fitRewards client we will train you in points processing and data input. The whole process will take less than an hour per week! Our preferred strategic partners are Conexion and Twin Oaks.
Loyalty success? I see a lot of different industies using reward programs to increase customer loyalty, barnes & nobel, american express, staples, etc. How is it working in our industry, are your clients seeing increase loyalty? How do they measure that? The magic question is what's "loyalty"? In the health and fitness industry thus far we have measured our programs performance and impact in following ways with the following results. We have seen up to a 15% improvement in referral generation, 8% increase in non-membership dues revenue and 5% improvement in annualized retention. We are currently compiling more measurable data on some of our clients who have instituted the program to impact healthy behaviors. Provided you agree that an increase in referrals & club spending and decrease in cancellations constitutes a "successful impact on loyalty" then YES we are seeing an increase. Thanks Joel, great question!
About reward program How Does The Program Work? fitRewards is a customized referral and retention program that offers turnkey solutions in motivation, member loyalty, employee retention, and premium incentives. This program will motivate your members like never before. You can expect up to a 15% improvement in referrals, 8% profit center increase and 5% improvement in retention annually.
Fitness Rewards What is FitRewards? Each time a club member or employee completes a qualifying action, points are earned and easily deposited to their personal online fitRewards account, along with a congratulatory email sent to them. The points are redeemed online from your club's customized site and selective catalog of rewards, which includes brand-name quality merchandise, personalized embroidered club logo apparel and club services and merchandise.
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